As a website owner, being on the first page of Google and the other search engines for search phrases your target market is searching can be a huge boon to revenue. This is due to search engines like – Google, Yahoo and Bing directing web traffic to your website for the specific services, information, or products you provide.
These search engines can be considered pathways that lead the users to the websites that can provide for their needs. These search engines provide the websites with targeted visitors and this gives the sites extraordinary exposure, publicity and revenue.
The whole inclusive process of promoting a website to bring increased numbers of visitors is known as Search Engine optimization (SEO).